Better Online Communication Makes Business Sense
How you communicate with your online customers will make or break your company. What are you doing to improve your customer relations
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| Better Online Communication Makes Business Sense |
By:
Mark Ramirez |
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Many companies are now doing the majority or even all their business online and foregoing the Brick and Mortar storefront. It is easy to see why that trend has happened. For one thing, the cost of setting up such a business is relatively inexpensive and easy. There is no need to pay for the overhead of a physical building. Also, the cost of maintaining a Web site is minimal. Moreover, the Internet provides a convenient and efficient way of marketing products. As more and more people are spending time on the Internet, the market of online customers continues to grow.
But when businesses shift from face-to-face customers to anonymous online customers, there is a loss of personal connection and trust. All the online spamming and scamming hasnt helped the matter at all. That has eroded the trust in E-commerce and the credibility of many companies. How are you gaining and maintaining customer trust? What are you doing as an online vendor to communicate to your customers?
In an online world, business just doesnt stop after hours and on weekends. What are you doing to answer your customers questions? Here are a few things that you can do to improve communication with your customers:
1. Offer a Frequently Asked Questions (FAQ) page and online product support information.
2. Add a support email link on your Web site for issues that cant be resolved by the Web support.
3. Provide a message board or forum for customers to voice their opinions, add comments, and interact with each other.
4. Write a personal email to each customer. Have you followed up on your customers after they have made a purchase of your products or services?
Spending time and effort on better communication with your customers will pay off. Your company will rise and fall not on the customers you gain, but on the customers that you dont lose. Loyal customers will be the ones that give you the best testimonials. They also provide you with the richest, organic, word-of-mouth marketing. And every happy customer is a testament of your companys success.
Mark Ramirez is CEO and co-founder of Screaming Bee LLC, a leading provider of voice software and solutions for online games and messenger applications. For more information visit: http://www.screamingbee.com.
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