Choosing The Right Keywords With Google AdWords
Any advertiser knows that before you can sell anything, you must first define and then reach your target audience. When it comes to Google AdWords, reaching your target audience is all about choosing the right keywords to display in the advertisements...
» Internet-Business-Articles » PPC-Advertising >> View Article
Article Submission Service - Free Articles!
|
 |
|
 |
| Choosing The Right Keywords With Google AdWords |
By:
Gareth Parkin |
|
Any advertiser knows that before you can sell anything, you must first define and then reach your target audience. When it comes to Google AdWords, reaching your target audience is all about choosing the right keywords to display in the advertisements you create. Increasing traffic to your web site is pointless if the people that visit your site are not the type of people who will buy your product or use your services. With that in mind, here are some tips for choosing effective keywords.
Know your Target Audience
The first and most important step of any advertising campaign is knowing who youre trying to reach. What is your target audience searching for, and what search terms are they using?
Match Keywords to your Audience
Once youve defined your target audience, the next step is brainstorming a list of keywords that relate to the service or product youre selling. The key is being specific with your keyword choicesremember that your aim is to optimize traffic, not maximize it. Choosing general keywords is pointless, because youll end up paying for clicks from people who are not actually interested in buying your products. Optimizing traffic means targeting people who will not only click on your ad, but will also buy what youre selling.
Lets say, for example, you operate an online business that sells fancy-dress costumes. Choosing the keyword clothes might generate a lot of traffic to your sitefrom people looking for clothing for everyday wear. They wont be buying your costumes, but youre paying every time they click on your advertisement. Create a highly-specific advertisement that includes keywords such as costumes and include more specific words depending on the time of yearsuch as Halloween for example, and youll be more likely to generate clicks from people who want your products.
Keep it Short and Simple
Google AdWords allows you to choose an unlimited number of keywords to match your advertisements to, but less is always more. Choosing too many keywords can be just as injurious to your advertising campaign as choosing keywords which are too general. Keep your initial campaign to between ten and twenty keywords for maximum benefit.
Along the same lines, you should be thinking simplicity when it comes to writing your ad copy. You only have a couple of lines of text to work with, so every word counts. Your advertisement text should be designed to pique the interest of your target audienceyou cant tell them everything about your products in one or two short lines, so you must make them want to find out more by visiting your site.
Experiment with Keywords
Google provides you with a number of tools to determine how effective your chosen keywords are. You should be monitoring your keywords regularly to determine which ones are working best at generating the web site traffic you want, so you can eliminate the ones that arent generating clicks.
Among the tools you can use is the Google Keyword tool. This is particularly useful if youre not sure which keywords will generate the traffic you want. The keyword tool allows you to enter words you choose then find more words that are related to the ones you entered. You can then go ahead and choose the keywords that are good matches to your advertisement, and add them to your keyword list with a single click.
Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online promotional gifts and promotional items company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking. For more details visit www.ideasbynet.com
Article Source: http://www.Article-Hut.com - Article Submission Service
** Attn Ezine Editors & Site Owners **
You may reprint this article in its entirety so long as you do not remove the article source active link or the authors links.
|
|
|
 |
 |
 |
 |
|
Thanks For Reading This Article:Choosing The Right Keywords With Google AdWords
|