I should start off by admitting that I am a Twitterholic and unapologetically addicted to Twitter. I utilize it to build personal and business relationships and to stay in tuned with the outside world. As with any social network, there are tried and true principles to grow your community of followers. The following is a brief summary outlining five area.
1) Be Personal
In an inherently personal online environmental such as Twitter, no one likes to feel that they are getting spammed. People are more likely to follow you and subsequently read your tweets if you sound like you?re providing something interesting to read or watch. I?d also recommend turning the automated direct messages that are obviously impersonal, especially when they lead to a sales offer.
2) Be Informative
There?s more to Twitter than just answering the question: ?What are you doing right now?? Provide value by offering quality information on topics that interest you and would likely interest your following. I have followers who continually track the most read blogs, and then tweet the high quality posts. Remember that not all helpful information has to be your own. You can easily pass on informative tweets to your following and garner respect of twitter users by retweeting the original message.
3) Be Interesting
Tweeting about what you?re thinking or doing is more acceptable when you do it in an interesting or humorous way. Boring tweets are the essence of what puts Twitter at the butt of social media jokes, and giving a mundane play-by-play of your life will reduce your followers over time. By contrast, I enjoy following those who enhance my mood with clever one-liners ? even if they?re just recapping what they had for lunch. For example @rocksinmydryer could have said, ?I hate dieting? but instead wrote ?May I just say, for the record, that PORTION CONTROL STINKS? Thank you, that is all.?
4) Be Interactive
Avoid being a ?hit and run? tweeter, where you only log in to tell everyone what you are doing or link to your blog post and leave. Instead, take time to respond to tweets and personal messages, ask interesting questions and answer questions. Look at Twitter as one big web of conversations as opposed to a single monologue. The more you participate the more you will get out of it, and the faster your community will grow.
5) Be Promotional
It?s okay to promote your own work as long as you?re not exclusively self-promoting. I respect those who link to their recent posts on Twitter, and am more likely to follow the links when provided in this way. It helps when you choose not to access your feed reader to catch up on your favorite bloggers. In short, be sure that your promotion or sales offer is wrapped by good content your followers can use regardless of whether they choose to buy from you.
Achieving the proper blend of these five elements will undoubtedly enhance your twitter following and your overall satisfaction. I wish you luck and look forwarding to see your tweets soon!
Daniel John is an avid writer on various internet marketing topics. He is the founder of the Doctor DubLi Team and has created numerous marketing tools for networkers worldwide. Learn his essential tips for network marketers
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